Solutions for
Banks and Insurance companies
Protect the company and the public by communicating clearly
Designing and writing communication to the customer in a simple, clear and understandable way is no longer a fad. It is no longer a whim indulged by a few. Today, each customer decides whether to put their trust in one supplier over another partly because of the transparency they perceive in the information they receive. In addition, comprehensive and unambiguous communication toward the customer reduces time wasted in subsequent clarifications, misunderstandings to be resolved, and unfulfilled expectations.
We analyze your customers, identify the real goals of communication, and direct the writing to achieving them. We apply the rules of Clear Language to rephrase your texts clearly and simply but still accurately.
We analyze your company, your customers, and your staff and design a training proposal for you. We produce a style guide geared toward the principles of Clear Language that everyone in the company can share and abide by. We accompany your staff to acquire sufficient skills to work independently.
USER ANALYSIS
Understanding users is the first essential step to clear communication. Clear Language has definite rules to follow, but target audience analysis is the only tool that allows us to make reasoned and effective choices. We help you produce really useful and minimalist documents.
CLEAR CONTRACTS
A contract that is difficult to read and understand leads many potential clients to give up. Formulating a business proposal in a concise, clear and accessible manner can reduce the initial skepticism of an unearned customer. In addition, the certainty that the terms of the agreement have been clearly explained and understood is a guarantee of future peace of mind in the customer-supplier relationship.
OVERCOMING THE NIGHTMARE OF LEGAL JARGON
Clear Language and legal design are spreading to institutions, banks and insurance companies to tone down legal jargon. An obstacle that today's clientele is no longer willing to accept. Contracts aimed at large audiences in international markets with varying literacy are no longer an unattainable challenge. Good design from the principles of clear communication avoids many problems along the way.
CHAMPION TO SPREAD THE WORD
Transforming the language we use to communicate with customers is a gradual and arduous process. It is critical that the change of course is accepted and shared by all, but change begins by creating a group of people who become sensitive to the issue, care about it, and share and validate them with others. We therefore train people within companies who are dedicated to being the spokespersons for this new method and way of communicating.