In sales processes, the product is the center of attention and the potential customer feels immersed in the brand. This has been possible to date either at the headquarters or the supplier’s stand, or due to the engagement offered by salespeople. The pandemic and new technologies have given Sales Managers new ways to focus on the product’s digital twin and create new immersive experiences.

Client

International group that is the leader in designing and manufacturing electronic devices for industrial automation, building automation and energy efficiency.

Where we started

The client had prepared brochures, datasheets and white papers for each area of application. The brochure contained links to photos of the various products. These hard copy and PDF documents were carried by the sales people during the sales process carried out in person during the sector trade shows or visiting potential clients.

Activities performed

• Analysis of original materials and concept of the 3D experience
• Definition of shared specifications
• Brief training to independently prepare content in the CMS
• Preparation of 80 3D (materials, ..)
• Development of 3D-user-information interactions

Most noticeable results

• Each product has the entire set of useful sales information.
• Interaction with a 3D object has made the sales experience exciting.
• The 3D object can easily be integrated into web portals.